Will E-Commerce Be the Downfall of Commercial Retail Space?
Many people wonder if e-commerce giants like Amazon will be the downfall of commercial retail space. The short answer is no; commercial retail space simply must evolve with the new normal. As technology and societal patterns change, retail and real estate will follow suit.
Buy Online and Pickup In Store
Is a buy-online-pickup-in-store (BOPIS) option the answer? It certainly is one that large retailers are paying attention to. Stores like Target and Walmart have found significant success in offering a BOPIS option.
Not only does it give consumers the ease of purchasing an item online, but it also provides instant satisfaction in that they can have the product the same day. While Amazon offers some same-day delivery, it is only available for some of their inventory. Therefore, when shoppers can find what they are looking for in a local store and pick it up later that day, they will likely forgo the Amazon order.
Change Its Purpose
If you own commercial retail estate space, you may need to consider changing its purpose. With such a substantial increase in online shopping, there is a greater demand for storage space to house inventory. Online shoppers want more color, material, and size options meaning retailers must have more products on hand. Physical store locations may succeed in serving as storage locations for increased inventory.
Additionally, without the ability to see products in person or try on clothing items in-store, e-commerce can lead to more frequent returns. While consumers do love the ability to have packages shipped straight to their door, they don’t enjoy the hassle of repacking and bringing unwanted items to a UPS store to be returned. Brick-and-mortar retail spaces can serve as drop-off locations and even offer drive-through options for customers in a hurry.
Finally, larger retail spaces and shopping malls could transform altogether into community gathering centers or even multi-family housing.
Overall, commercial retail space isn’t going anywhere quite yet; it’s simply continuing to shift with our needs and desires.
Please contact Steve Longenecker at WeBrokerCORealEstate or 720-600-9513 regarding any commercial real estate needs in Longmont, CO, and our neighboring communities.
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